Media veteran and London native, Sophie brings a unique approach to PR and communications.

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Always thinking at the fringes of media strategy, Sophie likes to take a deeper look at who the message is trying to reach and not just where they can be found, but where they're most likely to listen.

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Sophie has spent her career maximising the impact of campaigns across all media and a broad spectrum of industries.

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"If nobody knows about it, did it even happen?"

 

- Sophie Banda