A Los Angeles native, Barrick has worked in content development his entire career, notably at FOX, Virgin, and latterly as Head of Originals at Twitch.

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A strong believer in the power of live broadcast, he has pioneered the delivery of targeted audiences to brands through creator-led platform agnostic distribution, initially in sports with plans to expand into other genres.

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When he’s not evangelizing ”When it comes to brands, live is king” Barrick surfs his home break of Venice Beach and plays golf.